Unless you have been living under a rock for the past couple of days, you’ve probably heard about the Starbucks “red cup” controversy.
If you haven’t… here’s a recap.
Starbucks changed the design of their red Christmas cup. And apparently, removing snowflakes and snowmen from disposable coffee cups is the equivalent of waging war on Christmas.
And the appropriate response for this is to order a coffee and tell the barista that your name is “Merry Christmas” so it will be on the cup.
Let me clarify. Their boycotting strategy is to buy a cup of coffee.
You show them. Just keep buying their coffee to show them how mad you are.
Now, you can probably guess my opinion on this situation… (It’s a coffee cup. Jeeze.) But I would really just want to give props to Starbucks for their awesome response to this craziness.
What is this amazing response? That the cup is a “blank canvas” for “customers to tell their Christmas stories in their own way.”
As a PR major, I can’t explain how perfect this response is. It acknowledges the problem and gives a response that is sensible and non-accusatory.
Starbucks, you deserve a round of applause.