Starbucks HATES Christmas?!

Unless you have been living under a rock for the past couple of days, you’ve probably heard about the Starbucks “red cup” controversy.

If you haven’t… here’s a recap.

Starbucks changed the design of their red Christmas cup. And apparently, removing snowflakes and snowmen from disposable coffee cups is the equivalent of waging war on Christmas.

Picture from http://starbucks.popsugar.com
Picture from http://starbucks.popsugar.com

And the appropriate response for this is to order a coffee and tell the barista that your name is “Merry Christmas” so it will be on the cup.

Let me clarify. Their boycotting strategy is to buy a cup of coffee.

You show them. Just keep buying their coffee to show them how mad you are.

Now, you can probably guess my opinion on this situation… (It’s a coffee cup. Jeeze.) But I would really just want to give props to Starbucks for their awesome response to this craziness.

What is this amazing response? That the cup is a “blank canvas” for “customers to tell their Christmas stories in their own way.”

As a PR major, I can’t explain how perfect this response is. It acknowledges the problem and gives a response that is sensible and non-accusatory.

Starbucks, you deserve a round of applause.

Good job.

#RedCupsRock


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